Sale! Sales!! Sales!!!
This is the lifeline of every business. For a business to remain in business, it has to continuously make sales. But for sales to happen, you need to have customers you are constantly selling to, whether old or new.
This is where the challenge comes in for many businesses and business owners; the ability to continuously find new leads (potential customers) for their business. And this is because of the lack of a lead-generating system.
What is a Lead Generating System?
A lead generating system is a strategy or technique deployed by businesses to generate streams of prospective buyers for their business.
This system is important because it prevents sales slumps by ensuring a steady flow of customers through the sales funnel.
Various strategies can be deployed to build a lead-generating system, but the most common and most effective of all is the lead magnet.
What is a Lead Magnet?
A lead magnet is a process designed to encourage prospective customers who interact with your business to drop some information like their contact details in exchange for something valuable like free training, a template, a demo, etcetera.
This is for the sole purpose of gathering the contact details of prospective clients so you can further sell your product and services to them. Good examples of lead magnets include trial subscriptions, samples, white papers, e-newsletters, and free consultations, etc find other examples here.
Generally, a lead magnet is created in two ways; through outbound or inbound marketing.
- Outbound Marketing
Put simply, these are marketing techniques aimed at reaching out to prospective clients with offers of your business solution. This includes cold calls, cold emails, LinkedIn messages, etc.
- Inbound Marketing
On the other hand, these are marketing techniques aimed at attracting prospective customers to your business’s products or services. Examples of this are social media posts, articles, blog posts, videos, webinars, etc.
In most cases, inbound marketing is used by most businesses in building their lead-generating systems.
But whatever the case, no matter the marketing/sales technique used, to build a successful lead-generating system, you have to provide valuable content that will be attractive enough to make prospective clients exchange their information for a piece of value.