Williams Owoeye, Author at Effe Towers

A black man planning a business development plan

Mastering Business Development Planning: Templates and Guidelines for Success

In today’s highly competitive business landscape, mastering the art of effective business development planning is crucial for sustainable growth and success. A well-crafted Business Development Plan serves as a roadmap, guiding businesses towards identifying opportunities, developing strategies, and achieving their expansion goals. This comprehensive article aims to provide valuable insights, templates, and guidelines to help […]

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Black lady happy engaged in generating revenue through mobile app

Best Practices to Monetize Mobile Apps and Generate Revenue

Pricing, Sales / Williams Owoeye

In today’s fiercely competitive mobile app market, monetization is vital for app developers and businesses to sustain success. To generate revenue and unlock the full potential of your mobile app, it’s crucial to implement effective monetization strategies. In this article, we’ll explore the best practices to monetize mobile apps and generate revenue. We’ll cover in-app

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The Impact of Personalization on Website Conversion Rates

Digital Marketing / Williams Owoeye

When it comes to running a successful online business, website conversion rates are a crucial metric to monitor. The percentage of visitors who take a desired action on your site impacts your revenue and overall success directly. This can be making a purchase or filling out a form. One way to improve website conversion rates

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The Role of Mobile Marketing in Digital Marketing

Digital Marketing / Williams Owoeye

Mobile marketing has become an integral part of digital marketing. With the rise of smartphones and mobile devices, businesses are using mobile marketing strategies to reach and engage with their target audience. In this article, we will discuss the role of mobile marketing in digital marketing and provide tips for effective mobile marketing campaigns. What

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A black woman designing for your audience

The Importance of Designing for Your Audience

Branding / Williams Owoeye

Design plays a critical role in the success of any business. It can help to create a unique brand, attract new customers, and increase sales. However, designing for your target audience is crucial for achieving these objectives. In this article, we will explore why designing for your audience is vital, and provide tips for creating

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Best practice for API security an data provacy

Best Practices for API Security and Data Privacy

Website design / Williams Owoeye

API security and data privacy are critical components of digital transformation in today’s technological world. With an increase in cybercrime and malicious activities, it is essential to adopt measures to safeguard sensitive information against unauthorized access, use, and disclosure. This article outlines the best practices for API security and data privacy to help organizations protect

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Influencer marketer involved in digital marketing

The Role of Influencer Marketing in Digital Marketing

Uncategorized / Williams Owoeye

Recently, there was a running joke on social media about how influencers earn such exorbitant prices. In fact, their prices can be so much that it makes the take-home of the marketing lead that onboarded the influencer look like pennies. For businesses that want to invest in digital marketing, it begs the question: what is

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Building and Maintaining Business Partnerships: Why They Matter and How to Do It

Business Development / Williams Owoeye

In the world of business, success often depends on strong partnerships. Whether you’re a small business owner or a CEO of a multinational corporation, building and maintaining relationships with other businesses can help you achieve your goals and grow your company. In this blog post, we’ll discuss the importance of business partnerships and provide tips

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What market segmentation is and what it is not

What Market Segmentation Is and What It’s Not

Marketing / Williams Owoeye

As a business owner or entrepreneur, understanding how to connect with your target audience is crucial for success. One powerful marketing strategy to achieve this is market segmentation. This involves dividing a larger market into smaller sub-groups of consumers who share similar needs, interests, or characteristics. By tailoring your marketing strategies and offerings to specific

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Best Practices for UI Design for Mobile and Web Applications

UX/UI Design / Williams Owoeye

In today’s digital age, user interface (UI) design has become a critical aspect of mobile and web application development. It can make or break a user’s experience, affecting user retention and engagement. While creating an aesthetically pleasing design is crucial, UI design also plays a significant role in search engine optimization (SEO). In this article,

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Author name: Williams Owoeye