Business Development- Effe Towers

Sales Funnel Management: A Simple Guide to Boosting Your Sales

In business, mastering the art of sales funnel management is paramount to achieving sustainable growth and profitability. A meticulously crafted and optimized sales funnel is the backbone of your sales strategy, guiding potential customers through a carefully curated journey that transforms them from curious onlookers into loyal patrons. In this definitive guide, we will embark […]

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The Ultimate Sales Planning Checklist

Business Development, Sales / Marvelous Igbayo

Sales planning is the foundation of any successful sales strategy. It acts like a roadmap, guiding your sales team towards achieving specific goals and maximizing their performance. It is the process of setting goals, strategies, and actions for your sales team to achieve optimal results. It is a crucial activity for sales success, as it

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The Anatomy of an Effective Lead Generation Content

Business Development, Content Writing / Effe Towers Team

If you have been in business even for just a week you would have run into the phrase lead-generation. What does this mean and why is it important? Lead generation is the process of attracting and converting prospects into potential customers for your business. It is one of the most important goals of any marketing

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telling the difference between a pitch deck vs ordinary deck

The difference between an ordinary deck and a pitch deck

Business Development / Marvelous Igbayo

We often encounter the word “deck” daily, conjuring images of different scenarios, from playing cards to even the top floor of a cruise ship. Yet, in the dynamic world of business and entrepreneurship, the term takes on a whole new meaning. Whether you are talking of an ordinary presentation deck or a pitch deck. While

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Unlocking International Markets: Global Lead Generation Strategies

Business, Business Development / Effe Towers Team

The world is shrinking! More than ever, opportunities promising vast new markets and explosive growth are now available to businesses other than those in their backyards. But for many entrepreneurs and business leaders, traversing the border in search of leads can feel like navigating a minefield. Entering new markets is not a simple task; it

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Digital Transformation Strategies for Small Businesses: A Comprehensive Guide

Business, Business Development, Featured / Marvelous Igbayo

Navigating the fast-paced and highly dynamic digital ecosystem has never been easy for small businesses. Still, with the rising pace of transformative digital innovations in business, this journey may have become more daunting for the average small and medium-sized enterprise. While this is an understandable challenge, it should not lead to the death of any

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Strategic Partnerships: Unlocking Growth Opportunities for Small Businesses

Business, Business Development, SMEs / Rosemary Onwe

Entrepreneurship sure seems like a lonely world. As a small business trying to pave the way in business, it may seem like you have to bear the weight all by yourself. But you couldn’t be farther from the truth. You have the option to explore strategic marketing partnerships with other complementary small businesses. For some

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The Do’s and Don’ts of Creating Successful Business Proposals

Business Communication, Business Development / Marvelous Igbayo

In the competitive business landscape, creating successful business proposals is essential for securing new opportunities and gaining a competitive edge. A well-crafted proposal can effectively communicate your ideas, solutions, and value proposition to potential clients or stakeholders. However, creating a winning proposal is not as easy as it sounds. You need to be aware of

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Proven Strategies to Successfully Scale Your Business

Business, Business Development / Rosemary Onwe

Different businesses have different goals, but what is consistent with all businesses regardless of size is business growth. All businesses want to steadily become bigger and better than their current size. The success and longevity of businesses usually hinge on their growth. So, as a business owner, you should learn how to successfully scale your

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Creating a Business Plan for Start-Ups: Essential Elements and Common Mistakes to Avoid

Business, Business Development, Featured / Marvelous Igbayo

Business plan, we’ve all heard of it. While many know what it is, few know of its importance, and even fewer, how to develop one. As an entrepreneur or an aspiring one, you will agree with me that one of the most important steps in starting a new business is to have an idea for

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Business Development