Business Development

Competitive analysis framework

How To Build An Effective Competitive Analysis Framework for Your Business

No business operates as an island. Competition – direct or indirect plays a critical part in every business landscape and strategy. If you are not paying attention to your competitors, it could lead to a very unpleasant surprise at the end of the day. But how does a business effectively match its competitor without putting …

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Best pricing strategies

The Best Pricing Strategies and Models for Every Business Type

Pricing is one of the most important decisions you make as a business owner. It is a very sensitive issue that can make or break any business, and this is why every business must get it right. Because of the complexity of the topic, many pricing models have been devised over the years in different …

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Strategic planning for business

Q4 Strategic Planning: Creating a Strong Strategic Plan for Your Business

It’s that time of year again, and things are about to get busy as the holidays approach. It can be easy to get caught up in the season and lose focus on your business goals while you’re celebrating with friends and family over the holidays. In this post, we’ll be exploring why Q4 is the …

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Business development activities

5 Key Business Development Activities To Unlock Business Growth

The secret to continuous growth in business isn’t a magic bullet. It’s not about engaging in random activities and getting lucky, it’s more about knowing what you’re doing and why. That may sound obvious, but it really is an essential part of being successful in growing your business, whether it be as a start-up or …

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Operating a business through an economic crisis

Operating a Business Successfully through an Economic Crisis

2020 was a shocker to the world. The earth was literally at a standstill with all economic activities halted globally to tackle the novel coronavirus to prevent a global catastrophe. Fast forward to 2022, countries are beginning to recover, but then the war in Ukraine breaks out having a strong economic impact across Europe, America, …

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Marketing strategy

Marketing Strategy to Getting Your First 1000 Customers

If you’re a business owner, you’ve likely had the same thought that crosses everyone’s mind when they start: “How will I get my first 10, 50, 100, 1000, etc. customers?” This is a very important question because for any business to be successful, it needs to be able to acquire customers. If you’ve ever had …

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Metrics for business

7 Key Metrics Every Customer Facing Business Must Measure

As a customer-facing business, it is important to know how customers are experiencing your brand. Let’s face it your customers are your lifeblood. Therefore if you want to keep your business going, there are key metrics for business to measure as it relates to your customers. These metrics will provide insight into customers’ experience with …

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Brand positioning

9 Simple Steps to Position Your Brand for Increased Visibility

The business world has become so fast-paced and competitive that the weak find it hard to survive. Because of its high competitiveness, entrepreneurs and business leaders are devising new strategies to ensure they survive and stay on top of their market, and great brand positioning is one of these ways. As a business owner, you …

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Expanding a business

Growing, Scaling, and Expanding a Business: An Entrepreneurs Guide

Building a business takes time, knowledge, and a lot of hard work. However, when you begin to see the fruits of your labor coming together it can be one of the most exciting times. After all, this is what you worked so hard for! However, to keep growing your business, you will need to consider …

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