Marketing is one of the most important aspects of any business. If you want to be successful in business, you are going to have to know how to market. For your marketing to work, you need a well-organized and easy plan for all stakeholders from execs down to junior staffers – to understand and implement. …
Writing a Solid Marketing Plan For Any Business + Free Marketing Plan Template Read More »
If you are reading this article, chances are you are contemplating whether or not to implement a blog for your business. If you’re not sure if a blog is right for your business, then this article is for you. We will go over some of the top reasons why your business should have a blog. …
5 Reasons Your Business Desperately Needs A Blog Read More »
Customers and consumers are two of the most commonly used terms in business. People often use them interchangeably but there are significant differences between the two. As marketers and entrepreneurs, it is important to understand the difference between customers and consumers because it is significant to your business. This article will break down the differences …
Customers Vs Consumers: Dissecting The Difference Read More »
The business world has become so fast-paced and competitive that the weak find it hard to survive. Because of its high competitiveness, entrepreneurs and business leaders are devising new strategies to ensure they survive and stay on top of their market, and great brand positioning is one of these ways. As a business owner, you …
9 Simple Steps to Position Your Brand for Increased Visibility Read More »
Introduction In our present world, when it comes to business you cannot ignore the power of social media marketing. Almost everyone knows that marketing on social media is important for their business, but very few understand how to do this effectively for their business growth. This has made social media that known goldmine that many …
Marketing on Social Media: The Neglected Goldmine Read More »
I’m sure your first response to this post was wait, there’s a holy grail for increasing business conversion rate? Yap, there is, and I am glad to announce that you too can implement this strategy for your business. We decided to make a post on this topic because of the recurrent problem we noticed among …
The Holy Grail for Increasing a Business Conversion Rate Read More »
Sale! Sales!! Sales!!! This is the lifeline of every business. For a business to remain in business, it has to continuously make sales. But for sales to happen, you need to have customers you are constantly selling to, whether old or new. This is where the challenge comes in for many businesses and business owners; …
How to Build a Lead Generating System for Your Business Read More »
According to the SBA (Small Businesses Association), an average of 627,000 new businesses open each year, and only 51% of these businesses i.e 319,770 make it to their 5th year of doing business. Many factors are responsible for this poor success rate in startups but one common issue is the problem of creating the right …
5 Steps to Identifying and Addressing Your Ideal Target Audience Read More »
A common mistake among businesses is their brand positioning, some businesses have built their brand without knowing their market segments.
Everybody has a message, but some louder than others. What makes a message resonate might not do the same for another. It is the connection between consumer and brand that determines whether the customer will be engaged, informed, enlightened, or moved to action. To create a receptive audience, you need to craft a message that …
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