Marketing

Marketing plan template

Writing a Solid Marketing Plan For Any Business + Free Marketing Plan Template

Marketing is one of the most important aspects of any business. If you want to be successful in business, you are going to have to know how to market. For your marketing to work, you need a well-organized and easy plan for all stakeholders from execs down to junior staffers – to understand and implement. …

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Customers vs consumers

Customers Vs Consumers: Dissecting The Difference

Customers and consumers are two of the most commonly used terms in business. People often use them interchangeably but there are significant differences between the two. As marketers and entrepreneurs, it is important to understand the difference between customers and consumers because it is significant to your business. This article will break down the differences …

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Brand positioning

9 Simple Steps to Position Your Brand for Increased Visibility

The business world has become so fast-paced and competitive that the weak find it hard to survive. Because of its high competitiveness, entrepreneurs and business leaders are devising new strategies to ensure they survive and stay on top of their market, and great brand positioning is one of these ways. As a business owner, you …

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Marketing on Social Media: The Neglected Goldmine

Introduction In our present world, when it comes to business you cannot ignore the power of social media marketing. Almost everyone knows that marketing on social media is important for their business, but very few understand how to do this effectively for their business growth.  This has made social media that known goldmine that many …

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Business Conversion Rate

The Holy Grail for Increasing a Business Conversion Rate

I’m sure your first response to this post was wait, there’s a holy grail for increasing business conversion rate? Yap, there is, and I am glad to announce that you too can implement this strategy for your business. We decided to make a post on this topic because of the recurrent problem we noticed among …

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Lead generating system

How to Build a Lead Generating System for Your Business

Sale! Sales!! Sales!!! This is the lifeline of every business. For a business to remain in business, it has to continuously make sales. But for sales to happen, you need to have customers you are constantly selling to, whether old or new. This is where the challenge comes in for many businesses and business owners; …

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Identifying Your Target Audience

5 Steps to Identifying and Addressing Your Ideal Target Audience

According to the SBA (Small Businesses Association), an average of 627,000 new businesses open each year, and only 51% of these businesses i.e 319,770 make it to their 5th year of doing business. Many factors are responsible for this poor success rate in startups but one common issue is the problem of creating the right …

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Crafting a Brand Message That Resonates

Everybody has a message, but some louder than others. What makes a message resonate might not do the same for another. It is the connection between consumer and brand that determines whether the customer will be engaged, informed, enlightened, or moved to action. To create a receptive audience, you need to craft a message that …

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