Entrepreneurs- Effe Towers

The Importance of SEO In E-commerce to Drive Organic Traffic and Boost Sales

Business, Digital Marketing, SMEs / Effe Towers Team

As an e-commerce business owner, the goal would naturally be to get noticed in Search Engines where your customers are looking for you. You cannot understate the importance of SEO in e-commerce. Continuing to run paid ads is not sustainable and you need to consider building authority in your niche to continue to attract customers […]

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Start and operate your business without a business plan

Business Development / Effe Towers Team

Is it possible to start and operate a business without a business plan? The answer is yes. This should be one of the most asked questions in all business classes and seminars. Don’t get me wrong, a business plan is a very important piece of a business document but it all depends on the stage

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Everything You Need to Know Before Hiring a Web Designer: #3 Is a Money Saver

Website design / Effe Towers Team

Have you ever been in a situation where you needed the expertise of someone, but due to your lack of knowledge in that field you feel lost and at the mercy of that individual? If you’ve been there you will agree with me that it isn’t a great place to be in. Let’s take this

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Navigating the Overwhelming Role of a Founder/Co-founder

Business Development / Effe Towers Team

The role of a founder/co-founder – It’s Monday morning, and you have a meeting with the product team by 8:30 am to go over the product development roadmap. Immediately after that, there is a follow-up meeting with the tech team to understand their impediments and proffer a solution so that the product development exercise can

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The Holy Grail for Increasing a Business Conversion Rate

Business Development, Featured, Marketing / Effe Towers Team

I’m sure your first response to this post was wait, there’s a holy grail for increasing business conversion rate? Yap, there is, and I am glad to announce that you too can implement this strategy for your business. We decided to make a post on this topic because of the recurrent problem we noticed among

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Don’t Start a Business without Knowing these 7 Business Secrets

Business Development / Effe Towers Team

One common mistake many founders and entrepreneurs make is one of not knowing enough about starting and owning a business, or about the particular business they are going into. Contrary to popular belief, running a successful business goes far beyond just being passionate about the business you intend to start. Rather, there are concepts every

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Top Goal Setting Techniques Used By Top Achievers for Their Businesses

Business Development / Effe Towers Team

Yearly, it has become common practice for many founders and top-level managers to set goals for their business. But year on year, the same problem persists for many of these individuals the problem of meeting these set goals. Although goal setting is a very good and important practice, when the problem of achieving set goals

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5 Tips to Cutting Costs for Startups and SMEs

Business Development / Effe Towers Team

Over time, cutting costs for startups and SMEs has been an area of challenge to many entrepreneurs and business owners. Lots of studies have shown that this singular factor has led to the untimely demise of many startups and SMEs, thus the usual question by many entrepreneurs, how do I cut down on costs for

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Reasons Why Your Business Needs a Website

Website design / Effe Towers Team

Before the early and mid-’90s, every business operated from a brick-and-mortar location and it was almost impossible to see a business without a known physical location for customers to access them. All of these changed with the inception of the internet and especially during the dot com era. Businesses began to make their services available

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iDEATION: A TOOL FOR BUSINESS CREATION

Business / Effe Towers Team

Ideation is the foundational and fundamental phase for the creation of any solution or business venture. It serves as the starting line for every business solution, if wrongly done, it affects the success or lifespan of the business.

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Entrepreneurs

The Importance of SEO In E-commerce to Drive Organic Traffic and Boost Sales

Start and operate your business without a business plan

Everything You Need to Know Before Hiring a Web Designer: #3 Is a Money Saver

Navigating the Overwhelming Role of a Founder/Co-founder

The Holy Grail for Increasing a Business Conversion Rate

Don’t Start a Business without Knowing these 7 Business Secrets

Top Goal Setting Techniques Used By Top Achievers for Their Businesses

5 Tips to Cutting Costs for Startups and SMEs

Reasons Why Your Business Needs a Website

iDEATION: A TOOL FOR BUSINESS CREATION

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