B2B vs. B2C vs. B2P: Why the Lines Are Blurring in Modern Marketing
In the world of business, we often like to keep things neatly categorized. There’s B2B — business-to-business — where companies sell their products or services to other companies. Then there’s B2C — business-to-consumer — where businesses sell directly to individual consumers. These two models have been the dominant lenses through which marketing strategies are formed […]
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