business growth

How to Maximize Customer Acquisition Channels: A Guide to Sales Growth

In today’s highly competitive business landscape, customer acquisition is critical to the success of many businesses. But with so many different channels available, it can be overwhelming to determine which ones are the most effective for your business. In this guide, we’re going to provide an overview of the different types of customer acquisition channels […]

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effective communication

Effective Communication in Business Development for SMEs & Start-ups

Communication as a concept is discussed across different spheres of human endeavours, it has and still plays a vital role in the success or failures of various institutions and businesses. As a recipe for success, effective communication is one concept that cannot be ignored in building a business. To understand the role of communication in

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