How do you feel when you read an email that you feel is a personal letter? I bet you feel seen. With an online market that seems more like a one-size-fits-all, it’s really special when a customer feels like they connect to your brand on a personal level. People don’t want generic content, they want […]
Personalization in Email Marketing: How to Send Tailored Messages that Drive Results Read More »
Did you know that content from your customers may be the click you need? It can say a lot about your brand, your relationship with customers, customer loyalty, service delivery, and social proof. If you’ve not yet explored or under-explored user-generated content (UGC), it’s time to switch things up! Your social media might get a facelift
Harnessing the Power of User-Generated Content for Your Social Media Read More »
Feeling like you’re way in over your head online is completely normal. Whether it’s for your business or your personal brand, you need to figure out how to work the system. You can’t afford to be a lost voice in the sea of online content; that’s why you should learn to hack the system. Yep!
How to Navigate Social Media Algorithms: Proven Strategies to Boost Organic Reach Read More »
Entrepreneurship sure seems like a lonely world. As a small business trying to pave the way in business, it may seem like you have to bear the weight all by yourself. But you couldn’t be farther from the truth. You have the option to explore strategic marketing partnerships with other complementary small businesses. For some
Strategic Partnerships: Unlocking Growth Opportunities for Small Businesses Read More »
Have you ever heard of the phrase, “content is king”? It’s pretty popular among marketers, and for good reason, too. Content rules the internet in different formats, and we constantly consume them every time we log on. Leveraging this can push the development of engaging content ideas for small businesses. As a business owner with
How Small Businesses Can Generate Ideas for Engaging Content Read More »
What makes you memorable to your customers? How are you weaving through the thousands of distractions your customers face when they come online? You may face another challenge if you’ve not given this serious thought. And that is figuring out how to keep your business on the top of their (your customers) minds. One powerful
The Power of Storytelling: How to Use Compelling Stories in Your Content Marketing Read More »
Marketing has seen some drastic changes in the last decade. Who knew that our favorite social media apps would also become a favorite marketplace? Small businesses all over the world have leveraged the power of these changes to target their customers and gain their patronage, but there may be more efficient ways to do this.
How to Leverage Data and Analytics to Market Online Read More »
As an e-commerce business owner, the goal would naturally be to get noticed in Search Engines where your customers are looking for you. You cannot understate the importance of SEO in e-commerce. Continuing to run paid ads is not sustainable and you need to consider building authority in your niche to continue to attract customers
The Importance of SEO In E-commerce to Drive Organic Traffic and Boost Sales Read More »
Different businesses have different goals, but what is consistent with all businesses regardless of size is business growth. All businesses want to steadily become bigger and better than their current size. The success and longevity of businesses usually hinge on their growth. So, as a business owner, you should learn how to successfully scale your
Proven Strategies to Successfully Scale Your Business Read More »
Creating high-quality content is just the first step to thriving as a business online. To truly succeed, you need to master the art of content distribution and promotion. With the vast amount of content being published online every day, simply creating great content is not enough. You need to ensure that your content reaches your
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