Author name: Marvelous Igbayo

Marvelous is CEO/Co-founder of Effe Towers, a successful business solutions company. With a professional background in business development and entrepreneurship, Marvelous brings a wealth of knowledge and expertise to his writing, helping businesses and entrepreneurs grow their brands and increase their revenue.

How to Develop a Social Media Marketing Plan

How to Develop a Social Media Marketing Plan That Delivers Engaging and Shareable Content

In today’s highly digitalized world, it is no longer news that social media has come to stay. Because of the key role it plays in our present society, social media marketing has become an essential component of the marketing strategy for many businesses. While this has brought about tremendous benefits for businesses, creating a successful […]

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Content Marketing Distribution Channels

Tips for Maximizing Your Content Marketing Distribution Channels

In today’s digital age, content marketing has become an essential part of any successful marketing strategy. The ability to create and distribute valuable, informative, and engaging content to a target audience can help to build brand awareness, establish credibility, and drive conversions. However, creating great content is only half the battle. The other half is

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The role of content marketing

The role of content marketing in building thought leadership for your business

In the modern digital age, content marketing has become a crucial aspect of businesses marketing strategies. The goal of content marketing is to create and distribute valuable and relevant content that attracts and engages the target audience.  In this article, we will explore how content marketing can help businesses establish themselves as thought leaders in

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Find new customers

Practical Strategies for Businesses To Find New Customers

Businesses face many challenges, especially small businesses. One of the biggest is finding customers and potential buyers for their products or services. Without a steady stream of customers, it’s difficult for a small business to grow and thrive. In this article, we’ll explore some effective strategies and their applications that small businesses can use to

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Benefits of an MVP for Startups

Benefits of MVP for Startups: Lowering Risk & Accelerating Growth

In today’s world, starting a new business is always a risky proposition. The majority of startups fail due to factors such as a lack of market demand, poor execution, high development costs, or simply running out of cash. The concept of the Minimum Viable Product (MVP) is a powerful tool that can assist startups and

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Customer Acquisition Strategies

8 Proven Customer Acquisition Strategies for Boosting Your Business Growth

Acquiring customers is crucial for the growth and success of any business. Without customers, there would be no revenue and no growth. That’s why customer acquisition should be a top priority for any business looking to expand. But, with so many different acquisition strategies available, it can be difficult to know where to start. In

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Creating a Strong Brand Identity

Creating a Strong Brand Identity: Tips for Small Business Owners

In today’s world, a number of factors contribute to how successful a business becomes in the market. One of these factors is brand identity. This is a key component of every successful business, and it is particularly essential for small businesses looking to stand out in a crowded marketplace.  Creating a strong brand identity helps

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2023 trends for businesses

2023 Outlook for Businesses: Preparing Your Business for Growth

As we look ahead to the year 2023, businesses are facing a range of both challenges and opportunities. To succeed in this dynamic and potentially challenging environment, it is important for companies to leverage trends, and focus on key areas that will help them grow and thrive. While it is difficult to predict exactly what

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