Author name: Effe Towers Team

Creating a Strong Brand Identity

Creating a Strong Brand Identity: Tips for Small Business Owners

In today’s world, a number of factors contribute to how successful a business becomes in the market. One of these factors is brand identity. This is a key component of every successful business, and it is particularly essential for small businesses looking to stand out in a crowded marketplace.  Creating a strong brand identity helps …

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How to launch an online store

Ecommerce 101: How to Launch an Online Store for Your Business in 2023

The world of eCommerce is constantly evolving, and in 2023, it is more important than ever for businesses to have an online presence. Having an online store allows businesses to reach a wider audience and increase revenue, but launching an online store can be a daunting task. This article will provide a comprehensive guide for …

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2023 trends for businesses

2023 Outlook for Businesses: Preparing Your Business for Growth

As we look ahead to the year 2023, businesses are facing a range of both challenges and opportunities. To succeed in this dynamic and potentially challenging environment, it is important for companies to leverage trends, and focus on key areas that will help them grow and thrive. While it is difficult to predict exactly what …

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Blogging in 2023

10 Reasons Why Your Company Should Invest In Blogging In 2023

Blogging has become an integral part of digital marketing for businesses of all sizes and industries. It has become a great way for companies to connect and engage with their target audience and build trust, showcase their expertise, products, and services, and drive traffic to their website. The popularity of blogging is on the rise. …

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Kickstarting business in 2023

Kickstarting Business in 2023: Three Powerful Tips To Hit the Ground Running

As the new year approaches, many entrepreneurs and aspiring entrepreneurs are looking to kickstart the year with a bang and hit the ground running, making their mark in the business world. Just as the New Year is a time for new beginnings in life, it is also a perfect opportunity to plan for the coming …

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Competitive analysis framework

How To Build An Effective Competitive Analysis Framework for Your Business

No business operates as an island. Competition – direct or indirect plays a critical part in every business landscape and strategy. If you are not paying attention to your competitors, it could lead to a very unpleasant surprise at the end of the day. But how does a business effectively match its competitor without putting …

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Qualitative user data

Why You Need To Collect Qualitative User Feedback and Data for Your Business

As a business owner, it can be easy to get lost in the day-to-day operations of running your company. You have a lot on your plate with so many different things dragging for your attention every day, so it is understandable if you do not have time to stop and think about what your customers …

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Buying a domain name

Buying a Domain Name for Your Website: Everything You Need To Know

Getting a website these days is no longer a difficult task. But one area that has proven to be a bit difficult for brands and businesses is thinking about the long-term strategy when doing so. Choosing the right domain name can be complicated therefore, it is important to understand how things work to make an …

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Best pricing strategies

The Best Pricing Strategies and Models for Every Business Type

Pricing is one of the most important decisions you make as a business owner. It is a very sensitive issue that can make or break any business, and this is why every business must get it right. Because of the complexity of the topic, many pricing models have been devised over the years in different …

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