Author name: Effe Towers Team

UX/UI Design

The Importance of UX/UI Design in Product Development for Businesses

At every time in business history, there have always been some confusing acronyms floating around. For some, the term UX/UI design is one of those confusing terms trending in the world of business and product development. UX/UI design is a hot topic right now, and businesses must understand why. In this article, we’re going to

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Mistakes business owners make

Top 8 Mistakes Business Owners Make: #3 Is Killing More Businesses Now Than Ever!

You’ve done it. You’ve started a business and have been open for several weeks or months. You have a steady stream of customers, and your product or service is selling well. But there’s something since after the honeymoon phase – the high you felt from starting your own business, there’s really not been any substantial

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Poor website conversion

Poor Website Conversion: The 2 Main Reasons Your Website is Lukewarm and How to Heat Things

You’ve conceptualized your business, built a website, done everything necessary, and even started operations, but somehow you’re getting very poor website conversion – business is very poor. Yes, we are focused on your website because if you’re like most businesses, your website is an important part of your marketing strategy.  But for all the time

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Marketing on Social Media: The Neglected Goldmine

Introduction In our present world, when it comes to business you cannot ignore the power of social media marketing. Almost everyone knows that marketing on social media is important for their business, but very few understand how to do this effectively for their business growth.  This has made social media that known goldmine that many

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Social Media Calendar

Social Media Calendar: Your Guide to Thoughtful Content Marketing

It’s 2022, and social media has become a huge part of our lives. Individuals, businesses, brands, and even government agencies now have very strong social media footprints, and they do a lot of communication and interaction with their target audience via social media because this is where a majority of this audience now spend most

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Digital Marketing for Business

Digital Marketing for Business in 2022 (All You Need To Know)

The technology landscape is constantly changing, and with the rapid pace at which it is moving, it can be hard to keep up with everything that’s happening. With all the talks around the web3, AI, decentralization of information, etc., there are many questions around how all of these are affecting businesses, and what do businesses

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