Pricing is perhaps one of the most difficult challenges faced by many entrepreneurs. It is one aspect of every business that plays a very definitive role with the potential to bring about growth or the collapse of any business. What is Pricing? Pricing refers to the decision-making process that goes into establishing a value for […]
Choosing the Best Pricing Strategy for Your Business Read More »
In today’s business world, many startups and small businesses struggle to increase sales regularly not because they do not have good products/services in the market, or because they lack the right team to push their products. Rather they struggle with sales because of their understanding of the client’s needs, and their ability to create value.
How to Increase Sales By Creating Value for Your Customers Read More »
A common mistake among businesses is their brand positioning, some businesses have built their brand without knowing their market segments.
Brand Positioning: How to Reach Your Target Audience in Different Market Segments Read More »
Everybody has a message, but some louder than others. What makes a message resonate might not do the same for another. It is the connection between consumer and brand that determines whether the customer will be engaged, informed, enlightened, or moved to action. To create a receptive audience, you need to craft a message that
Crafting a Brand Message That Resonates Read More »
The business world is rapidly evolving, and the business ecosystem has never before seen this level of competitiveness as seen in the 21st century. Companies are fighting to become market leaders in their industry, they are building brands and products that are not only meeting the needs of consumers, but they are doing it in
How to Become a Leader in Your Marketplace Read More »
Ideation is the foundational and fundamental phase for the creation of any solution or business venture. It serves as the starting line for every business solution, if wrongly done, it affects the success or lifespan of the business.
iDEATION: A TOOL FOR BUSINESS CREATION Read More »
So, you’re thinking about starting your own business then I’m pretty sure by now you must have gotten an idea or two of how much effort needs to go into starting and running a successful business. Just in case you’ve not, it is worthy to note that quite an amount of your time and effort
Starting Up a Business: Everything You Need To Know Step-By-Step Read More »
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