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The Power of Storytelling: How to Use Compelling Stories in Your Content Marketing

What makes you memorable to your customers? How are you weaving through the thousands of distractions your customers face when they come online? You may face another challenge if you’ve not given this serious thought. And that is figuring out how to keep your business on the top of their (your customers) minds. One powerful […]

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Black lady happy engaged in generating revenue through mobile app

Best Practices to Monetize Mobile Apps and Generate Revenue

Pricing, Sales / Effe Towers Team

In today’s fiercely competitive mobile app market, monetization is vital for app developers and businesses to sustain success. To generate revenue and unlock the full potential of your mobile app, it’s crucial to implement effective monetization strategies. In this article, we’ll explore the best practices to monetize mobile apps and generate revenue. We’ll cover in-app

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Effective Social Media Lead Generation Techniques for B2B Companies

Digital Marketing / Marvelous Igbayo

When it comes to B2B marketing, lead generation is one of the most important tasks you can perform. However, it’s often difficult to find effective strategies that consistently provide quality leads for your company. The good news is that social media provides a plethora of opportunities for generating leads and moving them through your funnel—all

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How to Leverage Data and Analytics to Market Online

Marketing, SMEs / Effe Towers Team

Marketing has seen some drastic changes in the last decade. Who knew that our favorite social media apps would also become a favorite marketplace? Small businesses all over the world have leveraged the power of these changes to target their customers and gain their patronage, but there may be more efficient ways to do this.

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The Impact of Personalization on Website Conversion Rates

Digital Marketing / Effe Towers Team

When it comes to running a successful online business, website conversion rates are a crucial metric to monitor. The percentage of visitors who take a desired action on your site impacts your revenue and overall success directly. This can be making a purchase or filling out a form. One way to improve website conversion rates

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The Importance of SEO In E-commerce to Drive Organic Traffic and Boost Sales

Business, Digital Marketing, SMEs / Effe Towers Team

As an e-commerce business owner, the goal would naturally be to get noticed in Search Engines where your customers are looking for you. You cannot understate the importance of SEO in e-commerce. Continuing to run paid ads is not sustainable and you need to consider building authority in your niche to continue to attract customers

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How to Write Engaging Website Copy: Best Practices for Web Content Creation and Management

Content Writing / Marvelous Igbayo

In today’s digital age, a website serves as one of the first points of contact for a business or brand with its customers, making it imperative to have a website copy that engages visitors and keeps them interested in what you offer. But how do you create a website copy that engages and keeps visitors

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The Role of Mobile Marketing in Digital Marketing

Digital Marketing / Effe Towers Team

Mobile marketing has become an integral part of digital marketing. With the rise of smartphones and mobile devices, businesses are using mobile marketing strategies to reach and engage with their target audience. In this article, we will discuss the role of mobile marketing in digital marketing and provide tips for effective mobile marketing campaigns. What

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Product Management Best Practices: Strategies for Successful Product Launches

Product Development / Marvelous Igbayo

In today’s competitive business environment, launching a new product is no easy feat. The stakes are high and the competition is fierce. Customers have high expectations and will be quick to voice their opinions if they don’t like what they see and trust me, they are not slow to jump ship in such a situation.

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Proven Strategies to Successfully Scale Your Business

Business, Business Development / Effe Towers Team

Different businesses have different goals, but what is consistent with all businesses regardless of size is business growth. All businesses want to steadily become bigger and better than their current size. The success and longevity of businesses usually hinge on their growth. So, as a business owner, you should learn how to successfully scale your

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