If you’re a business owner, you’ve likely had the same thought that crosses everyone’s mind when they start: “How will I get my first 10, 50, 100, 1000, etc. customers?” This is a very important question because for any business to be successful, it needs to be able to acquire customers. If you’ve ever had […]
Marketing Strategy to Getting Your First 1000 Customers Read More »
As a customer-facing business, it is important to know how customers are experiencing your brand. Let’s face it your customers are your lifeblood. Therefore if you want to keep your business going, there are key metrics for business to measure as it relates to your customers. These metrics will provide insight into customers’ experience with
7 Key Metrics Every Customer Facing Business Must Measure Read More »
The business world has become so fast-paced and competitive that the weak find it hard to survive. Because of its high competitiveness, entrepreneurs and business leaders are devising new strategies to ensure they survive and stay on top of their market, and great brand positioning is one of these ways. As a business owner, you
9 Simple Steps to Position Your Brand for Increased Visibility Read More »
Starting your own business is exciting, but it can also be confusing. There are so many details to figure out like do I need an office space, where should I get one, who should be on my team, etc. and that’s before you even think about how you’re going to pay for everything. When you’re
Business Financing Options for Startups and Small Businesses Read More »
Building a business takes time, knowledge, and a lot of hard work. However, when you begin to see the fruits of your labor coming together it can be one of the most exciting times. After all, this is what you worked so hard for! However, to keep growing your business, you will need to consider
Growing, Scaling, and Expanding a Business: An Entrepreneurs Guide Read More »
You’ve done it. You’ve started a business and have been open for several weeks or months. You have a steady stream of customers, and your product or service is selling well. But there’s something since after the honeymoon phase – the high you felt from starting your own business, there’s really not been any substantial
Top 8 Mistakes Business Owners Make: #3 Is Killing More Businesses Now Than Ever! Read More »
The subject of pricing is a very dicey one for many businesses especially startups and SMEs still trying to get their footing in the market. Many have had to learn the concept of negotiation and handling price objections the hard way. This topic of price handling is of importance because of its far-reaching effects on
Handling Price Objections Like A Pro (4 Simple Ways) Read More »
Is it possible to start and operate a business without a business plan? The answer is yes. This should be one of the most asked questions in all business classes and seminars. Don’t get me wrong, a business plan is a very important piece of a business document but it all depends on the stage
Start and operate your business without a business plan Read More »
It is no longer news how many businesses/startups fail within their first year or first five years of existence. Some are based on mistakes made by these startups and SMEs, while others are due to factors beyond their control. In this article, we will be highlighting some reoccurring mistakes startups and SMEs must avoid in
5 Mistakes Startups and SMEs Must Avoid Read More »
The role of a founder/co-founder – It’s Monday morning, and you have a meeting with the product team by 8:30 am to go over the product development roadmap. Immediately after that, there is a follow-up meeting with the tech team to understand their impediments and proffer a solution so that the product development exercise can
Navigating the Overwhelming Role of a Founder/Co-founder Read More »
We make tech and business concepts simple for strategic leaders in companies, entrepreneurs, and for a wide range of clients to help them create value for themselves, and their customers.
