With over 1.25 billion websites scattered all over the internet like stars in the galaxy, selecting the best website design and website type is important for your brand. Although all businesses need to have a website, not all websites are the same. Each website type has its unique features and uses, all of which we […]
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Copywriting is an art as it is also a science, and only the best copywriters know how to combine the two to get results. For copywriting to be effective, it requires creativity, technical know-how, and the ability to speak to your target audience in their language. That is because copywriting is not just about writing
Copywriting Formulas and Techniques for Effective Marketing Read More »
Customers and consumers are two of the most commonly used terms in business. People often use them interchangeably but there are significant differences between the two. As marketers and entrepreneurs, it is important to understand the difference between customers and consumers because it is significant to your business. This article will break down the differences
Customers Vs Consumers: Dissecting The Difference Read More »
Over the years, one trend we have noticed among startups and businesses that end up failing is a similar problem of little or no understanding of their ideal users, customers, clients, etc. needs or worse who they truly are. Why this may sound difficult to believe, but until you have spoken with and gotten a
User Research: A Tool for Boosting Business Growth Read More »
The secret to continuous growth in business isn’t a magic bullet. It’s not about engaging in random activities and getting lucky, it’s more about knowing what you’re doing and why. That may sound obvious, but it really is an essential part of being successful in growing your business, whether it be as a start-up or
5 Key Business Development Activities To Unlock Business Growth Read More »
2020 was a shocker to the world. The earth was literally at a standstill with all economic activities halted globally to tackle the novel coronavirus to prevent a global catastrophe. Fast forward to 2022, countries are beginning to recover, but then the war in Ukraine breaks out having a strong economic impact across Europe, America,
Operating a Business Successfully through an Economic Crisis Read More »
If you’re a business owner, you’ve likely had the same thought that crosses everyone’s mind when they start: “How will I get my first 10, 50, 100, 1000, etc. customers?” This is a very important question because for any business to be successful, it needs to be able to acquire customers. If you’ve ever had
Marketing Strategy to Getting Your First 1000 Customers Read More »
As a customer-facing business, it is important to know how customers are experiencing your brand. Let’s face it your customers are your lifeblood. Therefore if you want to keep your business going, there are key metrics for business to measure as it relates to your customers. These metrics will provide insight into customers’ experience with
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The success of a website depends on how effective it is at engaging with its audience. If you want to develop an online presence and generate traffic, then the first thing that comes to mind is content. This goes far beyond having a catchy title or an image. Website copywriting plays a vital role in
Step-By-Step Guide to Effective Copywriting for Websites Read More »
The business world has become so fast-paced and competitive that the weak find it hard to survive. Because of its high competitiveness, entrepreneurs and business leaders are devising new strategies to ensure they survive and stay on top of their market, and great brand positioning is one of these ways. As a business owner, you
9 Simple Steps to Position Your Brand for Increased Visibility Read More »
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