Sale! Sales!! Sales!!! This is the lifeline of every business. For a business to remain in business, it has to continuously make sales. But for sales to happen, you need to have customers you are constantly selling to, whether old or new. This is where the challenge comes in for many businesses and business owners; […]
How to Build a Lead Generating System for Your Business Read More »
Before the early and mid-’90s, every business operated from a brick-and-mortar location and it was almost impossible to see a business without a known physical location for customers to access them. All of these changed with the inception of the internet and especially during the dot com era. Businesses began to make their services available
Reasons Why Your Business Needs a Website Read More »
Business development plays a key role in the growth of every business. It is the aspect of business that deals with establishing growth opportunities and strategic partnerships that can in due time, reflect the value and bring about exponential growth for a business. Although in recent years, more small businesses are beginning to incorporate business
Top Business Development Mistakes by Startups & SMEs Read More »
Business development is one concept in business that over the years has been poorly understood, thus has not been fully utilized for significant business growth and development. Many businesses especially SMEs and startups confuse this aspect of business as just marketing and sales. To explain the importance of business development or BD as it is
Why Business Development is Important for Your Business Read More »
Communication as a concept is discussed across different spheres of human endeavours, it has and still plays a vital role in the success or failures of various institutions and businesses. As a recipe for success, effective communication is one concept that cannot be ignored in building a business. To understand the role of communication in
Effective Communication in Business Development for SMEs & Start-ups Read More »
Since the inception of the internet, there has been an unprecedented increase in the number of businesses across different industries. Technology and the ease of conducting business in the 21st century have disrupted different industries, and this has led to an increase in the number of businesses across the globe. Daily, new businesses spring up
How To Carve A Niche For Your Business: The Blue Ocean Strategy Read More »
Although an interesting process, most times building a business for many first-time entrepreneurs is like throwing oneself off a cliff and then assembling a plane on the way down to prevent a crash. Many entrepreneurs find the process difficult because they lack the necessary business modelling tools to achieve the required outcomes. The purpose of
Using the Different Types of Business Modelling Tools Read More »
Every successful organization has a foundational blueprint called a business model that serves as a strategic guideline for its daily and long-term operations. Definition of Business Model A business model is a high-level plan by a business to profitably create, deliver, and capture value within a specific market. It is the core of an organization’s
The Importance of Business Model Design for Startups & SMEs Read More »
According to the SBA (Small Businesses Association), an average of 627,000 new businesses open each year, and only 51% of these businesses i.e 319,770 make it to their 5th year of doing business. Many factors are responsible for this poor success rate in startups but one common issue is the problem of creating the right
5 Steps to Identifying and Addressing Your Ideal Target Audience Read More »
Communication has played a vital role in our daily lives and businesses. One common characteristic of highly successful companies over time has been their ability to communicate their value effectively with both customers and stakeholders (effective communication). As an entrepreneur, operating a highly successful and profitable business is largely dependent on your ability to communicate
Using Effective Communication As a Tool for Promoting Your Business Read More »
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