As a customer-facing business, it is important to know how customers are experiencing your brand. Let’s face it your customers are your lifeblood. Therefore if you want to keep your business going, there are key metrics for business to measure as it relates to your customers. These metrics will provide insight into customers’ experience with […]
7 Key Metrics Every Customer Facing Business Must Measure Read More »
The success of a website depends on how effective it is at engaging with its audience. If you want to develop an online presence and generate traffic, then the first thing that comes to mind is content. This goes far beyond having a catchy title or an image. Website copywriting plays a vital role in
Step-By-Step Guide to Effective Copywriting for Websites Read More »
The business world has become so fast-paced and competitive that the weak find it hard to survive. Because of its high competitiveness, entrepreneurs and business leaders are devising new strategies to ensure they survive and stay on top of their market, and great brand positioning is one of these ways. As a business owner, you
9 Simple Steps to Position Your Brand for Increased Visibility Read More »
In recent years, UX design has been a term trending in the tech and product ecosystem. The importance of user experience design has been growing exponentially in these spaces because of the need to build products that provide a seamless user experience for customers. As a business owner, you’re probably aware that the internet has
The Importance of UX Design to Businesses Read More »
Branding a business is a lingo common to many young entrepreneurs and business owners, but you might be wondering why should I spend the time and money to branding my business? The answer is simple, if you want to succeed as a business owner, branding is key because it will get you in front of
Branding a business: 5 Reasons Why You Must Read More »
At every time in business history, there have always been some confusing acronyms floating around. For some, the term UX/UI design is one of those confusing terms trending in the world of business and product development. UX/UI design is a hot topic right now, and businesses must understand why. In this article, we’re going to
The Importance of UX/UI Design in Product Development for Businesses Read More »
Starting your own business is exciting, but it can also be confusing. There are so many details to figure out like do I need an office space, where should I get one, who should be on my team, etc. and that’s before you even think about how you’re going to pay for everything. When you’re
Business Financing Options for Startups and Small Businesses Read More »
Building a business takes time, knowledge, and a lot of hard work. However, when you begin to see the fruits of your labor coming together it can be one of the most exciting times. After all, this is what you worked so hard for! However, to keep growing your business, you will need to consider
Growing, Scaling, and Expanding a Business: An Entrepreneurs Guide Read More »
You’ve done it. You’ve started a business and have been open for several weeks or months. You have a steady stream of customers, and your product or service is selling well. But there’s something since after the honeymoon phase – the high you felt from starting your own business, there’s really not been any substantial
Top 8 Mistakes Business Owners Make: #3 Is Killing More Businesses Now Than Ever! Read More »
You’ve conceptualized your business, built a website, done everything necessary, and even started operations, but somehow you’re getting very poor website conversion – business is very poor. Yes, we are focused on your website because if you’re like most businesses, your website is an important part of your marketing strategy. But for all the time
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