Business Development- Effe Towers

Building and Maintaining Business Partnerships: Why They Matter and How to Do It

In the world of business, success often depends on strong partnerships. Whether you’re a small business owner or a CEO of a multinational corporation, building and maintaining relationships with other businesses can help you achieve your goals and grow your company. In this blog post, we’ll discuss the importance of business partnerships and provide tips […]

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How To Conduct a SWOT Analysis for Your Business

What is SWOT analysis? To stand the test of time, businesses owe it to themselves to constantly analyze their positioning in the market. A SWOT analysis is also called a competitive analysis and it is one of the most comprehensive techniques that businesses use to do this. SWOT stands for — Strength, Weakness, Opportunity, and

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How To Build An Effective Competitive Analysis Framework for Your Business

Business, Business Development / Effe Towers Team

No business operates as an island. Competition – direct or indirect plays a critical part in every business landscape and strategy. If you are not paying attention to your competitors, it could lead to a very unpleasant surprise at the end of the day. But how does a business effectively match its competitor without putting

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The Best Pricing Strategies and Models for Every Business Type

Business, Business Development, Featured / Effe Towers Team

Pricing is one of the most important decisions you make as a business owner. It is a very sensitive issue that can make or break any business, and this is why every business must get it right. Because of the complexity of the topic, many pricing models have been devised over the years in different

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Q4 Strategic Planning: Creating a Strong Strategic Plan for Your Business

Business, Business Development / Effe Towers Team

It’s that time of year again, and things are about to get busy as the holidays approach. It can be easy to get caught up in the season and lose focus on your business goals while you’re celebrating with friends and family over the holidays. In this post, we’ll be exploring why Q4 is the

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5 Key Business Development Activities To Unlock Business Growth

Business Development / Effe Towers Team

The secret to continuous growth in business isn’t a magic bullet. It’s not about engaging in random activities and getting lucky, it’s more about knowing what you’re doing and why. That may sound obvious, but it really is an essential part of being successful in growing your business, whether it be as a start-up or

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Operating a business through an economic crisis

Operating a Business Successfully through an Economic Crisis

Business Development / Effe Towers Team

2020 was a shocker to the world. The earth was literally at a standstill with all economic activities halted globally to tackle the novel coronavirus to prevent a global catastrophe. Fast forward to 2022, countries are beginning to recover, but then the war in Ukraine breaks out having a strong economic impact across Europe, America,

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Marketing Strategy to Getting Your First 1000 Customers

Business Development, Digital Marketing / Effe Towers Team

If you’re a business owner, you’ve likely had the same thought that crosses everyone’s mind when they start: “How will I get my first 10, 50, 100, 1000, etc. customers?” This is a very important question because for any business to be successful, it needs to be able to acquire customers. If you’ve ever had

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7 Key Metrics Every Customer Facing Business Must Measure

Business Development, Featured / Effe Towers Team

As a customer-facing business, it is important to know how customers are experiencing your brand. Let’s face it your customers are your lifeblood. Therefore if you want to keep your business going, there are key metrics for business to measure as it relates to your customers. These metrics will provide insight into customers’ experience with

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9 Simple Steps to Position Your Brand for Increased Visibility

Business Development, Marketing / Effe Towers Team

The business world has become so fast-paced and competitive that the weak find it hard to survive. Because of its high competitiveness, entrepreneurs and business leaders are devising new strategies to ensure they survive and stay on top of their market, and great brand positioning is one of these ways. As a business owner, you

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Business Development

Building and Maintaining Business Partnerships: Why They Matter and How to Do It

How To Conduct a SWOT Analysis for Your Business

How To Build An Effective Competitive Analysis Framework for Your Business

The Best Pricing Strategies and Models for Every Business Type

Q4 Strategic Planning: Creating a Strong Strategic Plan for Your Business

5 Key Business Development Activities To Unlock Business Growth

Operating a Business Successfully through an Economic Crisis

Marketing Strategy to Getting Your First 1000 Customers

7 Key Metrics Every Customer Facing Business Must Measure

9 Simple Steps to Position Your Brand for Increased Visibility

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