Author name: Effe Towers Team

Competitive analysis framework

How To Build An Effective Competitive Analysis Framework for Your Business

No business operates as an island. Competition – direct or indirect plays a critical part in every business landscape and strategy. If you are not paying attention to your competitors, it could lead to a very unpleasant surprise at the end of the day. But how does a business effectively match its competitor without putting […]

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Digital sales

How To Understand & Thrive In Digital Sales

The pace at which the sales industry is changing is becoming faster than ever before. Technology has made it easier for sellers to connect with customers and provide them with valuable information about their products and services. This has created a digital sales revolution that is transforming the way sellers interact with their customers. However,

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eCommerce website builder for different business types

The Best Ecommerce Website Builders For Different Business Types

Ecommerce is a growing industry, and it’s easy to see why. More people than ever before are shopping online, making it easier than ever before for entrepreneurs to sell their products. Whether you have a physical store or operate solely online, an eCommerce website builder can help you get started with a professional-looking website with

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Marketing plan template

Writing a Solid Marketing Plan For Any Business + Free Marketing Plan Template

Marketing is one of the most important aspects of any business. If you want to be successful in business, you are going to have to know how to market. For your marketing to work, you need a well-organized and easy plan for all stakeholders from execs down to junior staffers – to understand and implement.

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Strategic planning for business

Q4 Strategic Planning: Creating a Strong Strategic Plan for Your Business

It’s that time of year again, and things are about to get busy as the holidays approach. It can be easy to get caught up in the season and lose focus on your business goals while you’re celebrating with friends and family over the holidays. In this post, we’ll be exploring why Q4 is the

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Startup Fundraising: What We Learned Working With Local Chow (A Use Case)

Startup fundraising is the lifeblood of any startup. It’s how you get your company off the ground, get off your feet and build an amazing product. But if you want to make it as a founder, you’ve got to be prepared not only for the fundraising process but also for all that comes with it.

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