Introduction In our present world, when it comes to business you cannot ignore the power of social media marketing. Almost everyone knows that marketing on social media is important for their business, but very few understand how to do this effectively for their business growth. This has made social media that known goldmine that many […]
Marketing on Social Media: The Neglected Goldmine Read More »
It’s 2022, and social media has become a huge part of our lives. Individuals, businesses, brands, and even government agencies now have very strong social media footprints, and they do a lot of communication and interaction with their target audience via social media because this is where a majority of this audience now spend most
Social Media Calendar: Your Guide to Thoughtful Content Marketing Read More »
The technology landscape is constantly changing, and with the rapid pace at which it is moving, it can be hard to keep up with everything that’s happening. With all the talks around the web3, AI, decentralization of information, etc., there are many questions around how all of these are affecting businesses, and what do businesses
Digital Marketing for Business in 2022 (All You Need To Know) Read More »
So you have to write a business proposal, huh? I understand that feeling you are having right now. The idea of writing a business proposal can be daunting especially if you have never written one and have no idea how to write a business proposal. Well, good thing we are here to provide you with
How to Write a Business Proposal That Wins – Sample Business Proposal Template Read More »
The subject of pricing is a very dicey one for many businesses especially startups and SMEs still trying to get their footing in the market. Many have had to learn the concept of negotiation and handling price objections the hard way. This topic of price handling is of importance because of its far-reaching effects on
Handling Price Objections Like A Pro (4 Simple Ways) Read More »
Is it possible to start and operate a business without a business plan? The answer is yes. This should be one of the most asked questions in all business classes and seminars. Don’t get me wrong, a business plan is a very important piece of a business document but it all depends on the stage
Start and operate your business without a business plan Read More »
It is no longer news how many businesses/startups fail within their first year or first five years of existence. Some are based on mistakes made by these startups and SMEs, while others are due to factors beyond their control. In this article, we will be highlighting some reoccurring mistakes startups and SMEs must avoid in
5 Mistakes Startups and SMEs Must Avoid Read More »
Have you ever been in a situation where you needed the expertise of someone, but due to your lack of knowledge in that field you feel lost and at the mercy of that individual? If you’ve been there you will agree with me that it isn’t a great place to be in. Let’s take this
Everything You Need to Know Before Hiring a Web Designer: #3 Is a Money Saver Read More »
The role of a founder/co-founder – It’s Monday morning, and you have a meeting with the product team by 8:30 am to go over the product development roadmap. Immediately after that, there is a follow-up meeting with the tech team to understand their impediments and proffer a solution so that the product development exercise can
Navigating the Overwhelming Role of a Founder/Co-founder Read More »
Close a sale before beginning is this even possible? Yes, it is, and many top business leaders are using the concept of Outcome-Based Thinking (OBT) to achieve this in their organizations.Before we delve into the discussion of Outcome-Based Thinking, it is important to state the foundation on which this concept is built. It is common
Outcome-Based Thinking: The #1 Secret to Closing Every Sale before Beginning Read More »
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