Marketing

Acquiring customers is crucial for the growth and success of any business. Without customers, there would be no revenue and no growth. That’s why customer acquisition should be a top priority for any business looking to expand. But, with so many different acquisition strategies available, it can be difficult to know where to start. In […]

Customers and consumers are two of the most commonly used terms in business. People often use them interchangeably but there are significant differences between the two. As marketers and entrepreneurs, it is important to understand the difference between customers and consumers because it is significant to your business. This article will break down the differences

According to the SBA (Small Businesses Association), an average of 627,000 new businesses open each year, and only 51% of these businesses i.e 319,770 make it to their 5th year of doing business. Many factors are responsible for this poor success rate in startups but one common issue is the problem of creating the right